I’m Nikita Samutin
Senior Product Designer

For over 10 years I’ve been solving business problems with interfaces: 0→1 in fintech, large redesigns at Yandex. I own design end to end — research, shipped UI, prototypes in code and specs AI agents build from.

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EXPERIENCE

  1. P2P FintechSenior Designer 2024 — 2026
  2. Yandex, Auto.ruLead Designer 2020 — 2024
  3. OptheriumLead Designer 2019 — 2020
  4. Yandex.MusicMiddle Designer 2018 — 2019
  5. Aidem StudioJunior Designer 2015 — 2018

P2P Fintech

Local payments in 15 countries, settled in crypto. I designed the whole payment path: from a checkout that fits each country to the dashboard where traders run their payments.

RESULTS

  • 500K+payments a month
  • +18.68%payment conversion
  • ~30%less support workload
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Home Screen Redesign at Auto.ru

Auto.ru, part of Yandex, is Russia’s largest car marketplace with 29M monthly users. Its home screen was hard to change and confused people. So I rebuilt it around search and the personal feed.

RESULTS

  • +21.3%personal feed views per user
  • +5.1%clicks into offers
  • +3.7%dealer listing views
  • +3.1%private listing views

exploration

Dozens of “what if” concepts came before the final screen: search alone, a car-specific AI assistant and a modular feed. Modular won: it adapts to what a person came for and grows without another redesign.

CarTinder at Auto.ru

A swipe interface for car exchange, the first on the market. In 2022 there were few new cars and a third of users wanted to trade in. I took the mutual match from dating apps and built the card around the price gap.

RESULTS

  • 1.5×offers viewed per user
  • +19.7%offer-to-call conversion
  • 20.8% fastertime to close a deal
  • 141media publications
A blue Ford Mustang I, 1966
Not interested

Ford Mustang I, 1966

you’ll receive extra

200 000 ₽

  • 30 000 km
  • 3.3 L / 122 hp / Petrol
  • Automatic
  • 1 owner
  • RWD
  • Coupe
A green Xiaomi SU7 Ultra I, 2025
Not interested

Xiaomi SU7 Ultra I, 2025

you’ll pay extra

1 800 000 ₽

  • 26 000 km
  • 1548 hp / Electric
  • Automatic
  • 1 owner
  • AWD
  • Sedan
A dark grey BMW X5 on a paved lot, trees behind it
A blue Ford Mustang I, 1966

It’s a match!

The seller liked your car too. Get in touch to arrange the deal.

Calls 9:00–18:00

Listing Redesign at Auto.ru

The listing card was overloaded. Interviews showed buyers mostly look at photo, price and mileage, so I tested dozens of layouts by how fast people found them. It took two A/B tests to get it right.

RESULTS

  • +15.2%media ad revenue
  • +8.3%added to favourites
  • +3.1%listing views
Listing card: Hongqi E-HS9, 11 900 000 ₽, with a Call button and a verified dealer
Listing card: BMW 3 Series 318i, 1994, 100 000 ₽, fair price
Listing card: Mercedes-Benz GLE 400 d, 2019, 7 450 000 ₽
Listing card: Audi Q7 55 TFSI, 2019, 6 870 000 ₽, fair price

web version

The desktop search results in a browser window: filters on the left, listing cards on the right

Design System at Auto.ru

The app needed a new look for an ad campaign, but the UI was hardcoded and iOS and Android looked different. I initiated a design system, won time from the CPO and shipped the refresh with the team.

RESULTS

  • 2× fasterfront-end work with the shared library
  • weeks → daysto ship a UI change across apps
  • 80% coverageof the product UI built from the shared library

Optherium

Optherium helps companies launch a digital bank. I built the product from zero for web, iOS and Android. My widget architecture makes each new bank quick to build.

RESULTS

  • 10 daysto launch a new bank, instead of months
  • $5MSeries A, with my UX architecture in the investor memo
  • U.S. clientssigned after I presented the product

web version

Working with AI

AI gives me more hands. I check more ideas and bring the team working prototypes to click through and test with users, not slides. What works, I save as reusable instructions and checks — my own AI skills for the next task.

  1. Frame the taskgoal, context, limits
  2. Explorescalls, docs, code
  3. Pick a directioncompare, decide
  4. Builds & testsprototype, checks
  5. Reviewrefine until it's right
  6. Prototypeready to test

2021 — 2025

I talk and write

I write for Smashing Magazine and HackerNoon, give talks and go on podcasts. At Auto.ru I ran an internal talk series with guests from Yandex Go and WeTransfer.

Now for the next one.

Everything above was made with teams at Aidem, Optherium and Yandex. Their reviews and arguments are in every screen. If your team argues over details and still ships, let’s talk.

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bmnikes@gmail.com